Monday, September 30, 2019

Critical Analysis of Dramatic Irony in Hamlet

Critical Analysis of Dramatic Irony in Hamlet Ophelia loves Hamlet although we believe he doesn’t feel the same way towards her by the way he treats her at certain times in the play, but he truly in the end does show he loved Ophelia. This incident manipulates audience sympathies, develops character and develops the conflict of the play. It manipulates the audience sympathies because it’s showing something that the audience has probably seen in reality.When there’s an incident like this occurring in real life, people will feel sad because of the negative things that are happening to a person. In this incident, the audience knows that she’s been falling for Hamlet, and still the audience would prefer seeing the best outcome happen to Ophelia, though the audience knows the reason for it to not happen, therefore the audience sympathies become manipulated. This incident develops the character because by Hamlet not feeling the way she does towards him, it gives the audience an insight on how Hamlet feels about women.In this case, the audience can see that Hamlet’s disgust of his mother’s sudden marriage makes him become an antagonist towards women. He thinks they’re all alike, easy to persuade like his mother was persuaded by his uncle and in haste too. It develops the conflict of the play because throughout the play, a new negative feeling of Hamlet’s, always becomes expressed, and follows one after another. It builds on to the play, which makes Hamlet say later on, â€Å"to be or not to be. Each time Hamlet feels bad the more he doesn’t value his life and the more he feels like being dead. In conclusion, this is how the incident has an affect. It does so many things to the play, like how it brings out a character, how it reaches out to an audience, and how it builds on the conflict. This incident is one of important parts of the play because without it, we may not see Hamlet the way we see it now.

Sunday, September 29, 2019

Changes in China During the Sui, Tang, and Song Dynasties Essay

China’s development had started at a very early point in human history and continued to grow through millennium until the collapse of the Han Dynasty in 221. When China reunified it experienced political, social, and economical changes over a period of 700 years and 3 dynasties. Those dynasties were the Sui, Tang, and Song. The Sui Dynasty, founded by Yang Jian in 581, was responsible for unifying China for the first time in 400 years. The capital was re-established at Chang’an . Yang Jian turned Chinese religion from Confucianism to Buddhism and Daoism. The strength of both belief systems were evident as monasteries for both were built in the capital and Buddhist monks were appointed as key advisers in the government. A major accomplishment of the Sui Dynasty was the construction of the Grand Canal. The Canal linked the Yellow and Yangtze Rivers and provided for political, social, and economic uses. Politically, the Canal was used as an imperial highway for the emperor to inspect the kingdom and used as a means to rapidly deploy troops to the various provinces. The Canal was used socially for quick communications throughout the country. It also facilitated shipments of grains, rice, and other needed commodities from rural south China to the over-populated northern region. The Sui Dynasty came to an end in 618 after Emperor Sui Yangdi’s murder. Li Yuan, a general under the Sui, took control of the empire during the instability that followed the murder and established the Tang Dynasty. The Tang Dynasty began in 618 and continued to build on the accomplishments of the Sui. The main feature of the Tang was the expansion of the Chinese empire. The Dynasty expanded their influence over the area south of the Yangtze River and took control of Tibet. The Xinjiang province was established in the northwestern section of the empire. Significant diplomatic and economic relations began between China and other country-states in Southeast Asia. Chang’an had been restored to its former self as the population numbered 2,000,000 and goods from all over the world were bountiful. The Tang reintroduced civil service exams to the empire. The candidates for civil service were all male and came from the rural gentry class. Those who successfully completed the exam were referred to as scholar-gentry. Buddhism’s influence rose even more during the Tang and helped China reached a pinnacle for poetry and sculpture. Silk Road trade increased dramatically under the Tang, although maritime trade still played a critical role in the empire’s economy. Even through all of these accomplishments, the Tang created their own demise. Various problems arose from inside the central government and eventually lead to a revolt. The revolution was suppressed but China never fully recovered. The government control of the landlords had significantly weakened and the nomads north of China saw their opportunity to invade. These factors along with a speculated drought lead to the end of the Tang Dynasty in 907. China entered a period of turmoil after the end of the Tang Dynasty, similar to the period that occurred in between the Han and Sui Dynasties. The only difference is that the period after the Tang did not last as long. In 960, Song Taizu managed to sign the majority of the military commanders that brought an end to the Tang into a cooperative agreement. The commanders in the northwestern region and in Tibet did not take part in the cooperative. China lost its control over Tibet as a result. Song Taizu decided to move the capital to Kaifeng to decrease the risk of a hostile takeover of the capital. The Khitan people from the north were unable to be contained which lead to Song Taizu moving the capital again, this time further south to Hangzhou. Civil service exams initiated during the Tang came to full fruition under the Song. Buddhism lost its power and influence to give rise to State Confucianism. Private commerce was a major aspect of the Song Dynasty and allowed for greater economic expansion and prosperity. All was well until the Jurchen from Manchuria forced the Song Dynasty to pay tributes. As a means of protection and retaliation against the Jurchen, the Song formed an alliance with the nomadic people from the Gobi Desert, the Mongols. After the Mongols defeated the Jurchen they turned their attention towards and conquered the Song Dynasty in 1279. The Sui, Tang, and Song Dynasties built on top of each other for a better version of traditional China. They also each single-handedly made a contribution to the development of the country as a whole. The Sui had the Great Canal, the Tang developed the diplomatic relations, and the Song expanded economically. All of three dynasties and their accomplishments helped lay the ground for today’s China.

Saturday, September 28, 2019

The construction of financial supervision system under Greek debt crisis Essay

Introduction The financial crisis and the Greek sovereign debt crisis have accelerated the innovation and construction of EU financial supervision system. This report is analyzing the cause of Greek sovereign debt crisis on the basis of the domestic factors, the international factors and EU factors. Moreover, it illustrates the construction of financial regulatory system of EU based on the level of macro and micro. The macro level has a European systemic risk council; the micro level has a secondary European financial regulatory system which is constituted by EU and member states. The EU also has emergency mechanism on the stage, such as, The European financial stabilization mechanism and The European financial stability facility and associated with a series of regulatory measures. The emergency instrument and institutional measures launched by The Greek crisis and the European Union have provided experience and lessons for worldwide in response to the global financial crisis around the world. Causes The Greek economy was one of the fastest growing in the euro zone during the 2000s. The government of Greece run large deficits due to a strong economy and falling bond yield. Debt to GDP has remained above 100% since the introduction of the EURO. The global financial crisis in 2008 makes the Greek economy suffer a severe setback and the global financial crisis reveals its weak financial situation from two aspects. First, the economy structure of Greece is relatively single, which means the growth of its economy is instable. Second, the debt investment strategies of National Bank have produces a great burden to the Greek economy. However, the global financial crisis just pushed the exposing of the financial problem of Greece and the country overspent and failed to tell to the European Union the actual size of its ballooning deficit are the primary cause. Furthermore, the European Union also did not review the figures sent in by Athens properly. Long term solutions The Greek sovereign debt crisis stimulated the process of the form of EU financial regulatory system. The explosion of U.S. financial crisis has made Europeans understand that the European financial regulatory did not consist with the market integration process. The leaders of European Union have made significant strategies for ensuring fiscal stability in the long term. Currently, in order to avoid a possible domino effect caused by Greek crisis and to avoid a weak euro, the member state of the European Union, on the one hand, require that the Greece itself must cut spending on a wide range, on the other hand, the member state ask to speed the reform of EU financial market up and strengthen the financial regulatory system on the level of European Union and its members. In order to establish financial regulatory system and its associated measures, there are three primary aspects to focus on: first, the financial regulation of the EU members, strictly control and limit the problem of debt overweight. Second, it is necessary to strengthen financial supervision to prevent the speculation by speculators. Third, it is crucial to solve the institutional structure problem of Euro itself. These three must collaborate and communication with each other. Financial regulatory institution In order to strengthen European financial regulatory reform, the EU commission proposed to establish â€Å"European Systemic Risk Council† on the macro level and â€Å"European System of Financial Supervision† on the micro level. The main responsibilities are: establishing regulatory policy at the macro level and conveying to European regulatory bureau or providing early stage risk warning; to compare the observation of the development of macroeconomic and to propose dominant policy in correspond to the change of the supervision. For instance, responsible for collecting〠 analysing financial stability information, publishing risk warning, to take overall regional action when one country has encountered difficulty and hardly deal with it. It aim to solve a major drawback which is exposed by the financial crisis, the financial system is helpless when the systematic risk is complex, associated and between department and cross – department. Emergency system in phase In order to solve the Greek crisis, the EU and its members use emergency  relief instrument to manage debt crisis. The main emergency systems in stage are: establishing â€Å"European Financial Stabilisation Mechanism† and â€Å"European Financial Stability Facility†. Above all, all the instruments and measures are to ensure that the union is able to deal with the debt crisis and also to ensure such crisis will not happen in the future. My comments I would like to make a comment on the European problem of the Greek crisis. It seems that the Greek government is unable to deal with its budget and is incapable to reduce public spending and increase tax revenues. Since the introduction of the EURO, the financial situation is worsened every year. In my opinion, as Greek crisis has become a European one, i do believe Europe is taking fundamental economic reforms which are necessary to copy with the imbalance of the Greek financial crisis. Conclusion As mentioned above, the Greek crisis and the institutional measures introduced by the EU have provided significant experience for worldwide in dealing with the global financial crisis. First, all crisis has its latency and incentives, it is important to prevent the source in order to prevent the financial crisis and the sovereign debt crisis. Second, the financial crisis and the sovereign debt crisis have brought an opportunity to the reform of the world monetary system and the financial system, it also a challenge for the leading position of US dollar. From the development of the European integration process, each crisis has pushed the innovation and improvement of the system of EU in the past and lead to European integration ultimately. The development of the European integration could say that is a process of overcoming the crisis constantly and innovation of system continuously. References Antonis Antoniadis, 2010. Debt Crisis as a Global Emergency: The European Economic Constitution and Other Greek Fables Dell’Ariccia, Giovanni & Detragiache, Enrica & Rajan, Raghuram, 2008. â€Å"The real effect of banking crises,† Matthew Lynn, 2010. Bust: Greece, the Euro and the Sovereign Debt Crisis Martin Feldstein, 2011. Greek default is just a matter of when, not if. In: Financial Times. (24.06.11)

Friday, September 27, 2019

Management accounting Essay Example | Topics and Well Written Essays - 1000 words - 5

Management accounting - Essay Example It includes a proper comparison of the roles that are performed by management accounting with those that are performed by financial accounting. An appropriate definition of ‘management accounting’ is provided by Institute of Management Accountants. According to this institute, management accounting is the process through which financial information is identified, measured, accumulated, analyzed, prepared, interpreted and communicated to the management who then use these information for the purpose of planning, evaluating and controlling the operations of the firm (Siegel and Shim, Accounting handbook). Management accounting helps in preparing financial reports for various non-management groups like tax authorities and regulatory agencies. In simple words management accounting is such an accounting system that helps an organization and its management to plan, control and make effective decisions. Financial accounting, on the other side, is all about maintenance of record, classification and summarization of financial transactions. American Institute of Certified Public Accountants has clearly defined the term ‘financial accounting’. As per this definition, financial accounting is referred to the art of recording, categorizing as well as summarizing the events and transactions that includes at least one financial character. Three of the basic functions of financial accounting are recording, categorizing and summarizing (Kesavan et al. Engineering Economics and Financial Accounting). According to Vijayakumar, financial accounting and management accounting are the two important branches of accounting and as a consequence they are interrelated. He also opined that management accounting, to a great extent, is the rearrangement of data that arise out of the practice of financial accounting. However, there are several points or aspects where significant differences can be found between these two branches of accounting. Each of these

Thursday, September 26, 2019

Various Assignments Essay Example | Topics and Well Written Essays - 3000 words

Various Assignments - Essay Example The Balkans’ invasion was meant to open up borders to facilitate the Axis’s invasion of the Soviet Union. However, resistance from two main ethnic groups in the Balkans and ethnic conflicts in the Balkans complicated the Axis’s efforts and these incidents culminated to hold the Axis at bay until the Red Army arrived holding the Axis back until Germany finally surrendered (Bishop, 2008). Pearl Harbor The Japanese attack on Pearl Harbor secured a major advantage for the Axis during World War II. The surprise attack achieved its intended purpose: to destabilise the Allies’ Pacific Fleet and to give Japan the time and space it needed to invade South-East Asia. Although the Allies would ultimately defeat Japan and the Axis, the Axis were able to take advantage of the damages to the Pacific Fleet and did indeed invade South-East Asia (Fuller, 1993). Battle of the Coral Sea The Allies gained a significant advantage in the Pacific Theater of the Second World War d uring the Battle of the Coral Sea against the Axis. During the Battler of the Coral Sea, both the Axis and the Allies would sustain significant damages. However, the damages sustained by the Axis were far greater than the Allies and as a result severely limited their participation in the Pacific Theater against the Allies (Henry, 2003). Battle of the Midway The Battle of Midway provided the Allies with its most important advantage during the Second World War in the Pacific Theater against the Axis. Japan sustained major damages to its navy from which it did not fully recover during the Battle of Midway. From this point on, Japan remained on the defensive rather than on the offensive. Thus the Battle of Midway was a turning point for the Axis during the Second World War in the Pacific Theater (Isom, 2007). Part 2: Fidel Castro: Annotated Timeline 1959: Through a guerrilla war, Fidel Castro overthrew Cuba’s military dictator Batista and was sworn in as Cuba’s Prime Minis ter (History Television, 2012). 1960: Castro immediately set the stage for the creation of a communist state, the first in the Western Hemisphere. In setting the stage for establishing a communist state, Castro nationalised businesses owned by the US which included oil refineries, casinos and factories. This lead to the US terminating diplomatic relations with Cuba and implementing trade sanctions (History Television, 2012). 1961: Castro made a public announcement that he was a Marxist-Leninist. This announcement coincided with Cuba’s increasing economic and military dependence on the Soviet Union (History Channel, 2012). October 1962: The US learned that Cuba was in possession of nuclear weapons and this led to a confrontation which was ultimately resolved by an agreement between the Soviet Union and the US. This was an agreement that Castro did not consent to. December 1962: Castro freed Cuban exiles who having been trained and supported by the CIA landed near the Bay of Pi gs with the intention of ousting Castro. The exiles were unsuccessful and were captured by Castro’s army. Castro released the exiles for â€Å"medical supplies and baby food worth about US$ 52 million† (History Channel, 2012). 1965: Castro merged his revolutionary parties with Cuba’s Communist Party and appointed himself the amalgamated party’

Humane Society Essay Example | Topics and Well Written Essays - 500 words

Humane Society - Essay Example Local groups handle the actual care giving process such as looking after animal housing, the animal adoption process and even euthanasia when it is required as an act of mercy (Wikipedia, 2008). 3. Relating to the audience: Even in our neighborhoods and cities, shelters are provided for animals and these shelters include municipal and private shelters which provide a wide variety of facilities. From life time care facilities for animals that are without homes to the temporary homes for animals. However, a municipal shelter is run by the government and it is funded by taxpayers such as you and me. The employees of such shelters are civil servants. Their basic function is defined in municipal codes, which means to pick up wandering and irritant animals and then reunite them with their owners. 5. Private shelters: work with funded from private donors and provide a safe home for lost and misplaced animals. Their basic task is to find homes for such animals. Employees of these shelters work as volunteers and may even be professional vets who go about caring for such animals. Many of the private shelters do wonderful work by placing animals in good homes. However, some may have to kill the animals that cannot be adopted since there is never enough room in such places. The animals that have to be euthanized often are those who have constant health situations e.g. diabetes, or a disability which makes them difficult to offer for adoption. 6. These are called â€Å"no kill† Shelters. No Kill is a widespread movement for animal shelter improvement. It is advocated by Winograd with a simple policy of not to euthanize animals. Such kinds of policies are known as â€Å"no kill.† The phrase No Kill is distinct by practices whereby an animal may be killed in order to ease the suffering of the animal or if the animal is unmanageable. However, animals are not killed just because there is not enough room in the shelter (Encyclopedia Britannica,

Wednesday, September 25, 2019

How To Make Resume Essay Example | Topics and Well Written Essays - 750 words

How To Make Resume - Essay Example 3. When writing your resume, avoid irrelevant details such as marital status, number of children, place of birth, social media names, and nicknames unless the potential employer requests any of the details (English et al 7). However, these details are complimented by an outstanding personal summary. 3. Your personal summary should basically answer the question, â€Å"why should we hire you?† This means that it should be tailored towards the value you will add to the organization and not your personal objective. 2. There is no need to spend a lot of time here as all you require to write is the period of study, institution of study, and the achievements at that level (Bohn 109). Remember to start from the most recent, as that is the focus of the employer. Do not spend much time enlisting your hobbies. They simply help the employer to know how you fit in the organization’s culture (Bohn 108). These can be trained in the organization hence employers focus on them only faintly. 3. In case the details for the referees are accurate, the resume should be verified to remove any grammatical or logical errors that might cost you the job. However, summarily, a resume should be prepared with distinct summarized steps. A. In conclusion, a resume should be made with the idea that it is a marketing tool for you before the employers. It should be clear, precise, and short in order for it to attract the potential employer while capturing all the important details about you. English, Donald, et al. "Human resource managers and selected business communication students perception of resume writing."  Allied Academies International Conference.Academy of Organizational Culture, Communications and Conflict.Proceedings  8.2 (2003): 7-8.  Extracted from

Tuesday, September 24, 2019

Case study- psychosocial paper Essay Example | Topics and Well Written Essays - 4000 words

Case study- psychosocial paper - Essay Example Mobile communication has turned out to be an indispensable part of contemporary life, a need, and a way of life. Mobile media, especially, is the up-and-coming digital interconnected media form that focuses on cellular mobile networks and meets with other technologies such as the Internet and portable music and video devices. Amongst the number of mobile phone designs that have been developed in mobile media market, none of the handset manufacturers have been able to reproduce the user experience of the iPhone. Thus, it will not be wrong in saying that other smartphone possess similar features, but they do not equal the sleekness, pinching, and other features of the Apple iPhone (Faber, 2008). The present study seeks to study the different aspects of social theory, cultural history and psychoanalysis to explore the historical significance of consumption of the currently highly popular iPhone and its role in contemporary psychosocial life. These new types of mobile media and the relat ed psychosocial meanings are such recent and dynamic phenomena that their influences on society and human behavior are yet to be observed. However, what remains for sure is the fact that the new smartphones, and especially the iPhone, have given users unparalleled connectivity, greatly enlarging their social reach and power to change remote physical circumstances. Some of the effects of mobile technology on people include empowerment and liberatiion, evading the limitations of a certain ordering in regards to blurring of the boundaries between public and private areas and domestication of the outer world (Katz, 2006). It is in light of this that the present study seeks to explore different aspects of social theory, cultural history and psychoanalysis to explore the historical significance of consumption of Apple iPhone and its role in contemporary psychosocial life of the youth. The study further aims to provide an analysis of satisfaction, fears and desires that motivate consumer b ehavior and the processes of individual consumption of Apple iPhone. The study aims to cover the consumption behaviors of the young adults who have bought and are using iPhone. Young adults are frequently linked with innovation (Rubicon, 2008), particularly for cell phones, and can, therefore, offer an understanding regarding the young adult’s behavior towards buying and using iPhone. Apple Inc. has surfaced from the market with its iPhone as simply the most publicized new mobile device in recent memory. Most publicized meaning, here, more than just most promoted, but also most fashionable and most talked about. This is illustrated, for example, in statistical reports, which assert that smartphones comprise of 56% of the UK mobile phone market, of which a surprising 80% is comprises of Apple’s iPhone (Admob, 2010). The iPhone is a remarkable thing to study. The reason behind this is not only its popularity, but its status as a new cultural artifact and the newest mediu m of contemporary culture. iPhone is has accomplished this status due to its links with a certain social behaviors such as accessing email through phone, which are particular to today’s culture or ways of living. It is cultural because it is linked with certain types of individuals such as young people who are technologically confident, with certain places such

Monday, September 23, 2019

Qualititve research preposol Proposal Example | Topics and Well Written Essays - 1500 words

Qualititve preposol - Research Proposal Example Thus it is imperative for the managers of the organizations to have detailed understanding of the changes taking place in the organization and adequate knowledge of change management for accommodating their organization in this rapidly changing business environment. Paton and McCalman (2008) emphasizes on the fact that for adaptation to any change in an organization, it is necessary to have a well management of the organizational change process. This includes designing, planning, implementing, sustaining and assessing the changes taking place within the organization (Lientz & Rea, 2004). Winch and McDonald (1999) emphasized on the fact that change management is somewhat different when it comes to SMEs. One of the major rationales behind such statements by Winch and McDonald (1999) was that SMEs often lack the required managerial skills and also have limited experience of managing change (Tilley and Tonge, 2003). Moreover, SMEs are less formal and as a result of that they have less st ructural resistance are obvious to be more agile. Nevertheless, it is important for the SMEs to make use of these changes as the means of gaining edge over the competitors. Yet, at times due to inadequate technological know-how and managerial skills, they fail to plan and execute the change. The subject of change management in SMEs is not new as a number of studies about the change management in SMEs have been carried out previously. Majority of the studies have tried to underline the hurdles faced by the SMEs in the implementation process of change management. For example, the studies carried out by Macri, Tagliaventi and Bertolotti (2002) are such studies that explain the challenges of SMEs in driving and managing change. Apart from highlighting the challenges, these studies have also offered recommendations regarding how these challenges will be tackled. Studies have been also conducted that focused on the appropriate methods and approaches of change management in SMEs

Sunday, September 22, 2019

Cell Structure Essay Example for Free

Cell Structure Essay After completing the exercise, I was able to: a) Prepare the specimens for staining. b) Observe and identify the unique and typical structures of the microscopic world. c) Identify and use different stains for different types of organelles. Introduction Cell is the simplest unit of life as we see it now. All organisms are made from cells. It is first explained by Robert Hooke in the year 1665 and it is now known to be of almost universal occurrence in organisms. Cell theory refers to the idea that cells are the basic unit of structure in every living thing. Development of this theory during the mid 1600s was made possible by advances in microscopy. In the hierarchy of biological organization, the cell is the simplest collection of matter that can live. There are diverse forms of life that exist as single-celled organism or complex organism. Though in general, most cells are similar, they still show considerable diversity especially in their contents, shape and function. However, with the creation of microscope, scientists and researchers are able to study the specimen of a cell and identify its different structure. Big structures such as the cell wall, cell membrane and nucleus could be seen under the light microscope. Nevertheless, some smaller structures are still too small to be identified without first staining it. Stains can be used to enhance contrast in microscopy image. The choices of stain are important because different stains react or concentrate in different parts of a cell or tissue. This can be seen when acetocarmine stains the nucleus and its contents; iodine solution stains starch grains. Through this experiment, we will be able to determine the structures in the cell. Results and Discussion I. Epidermal Cells of Plants Low power| | The diagram drawn is the upper layer of the cell of the Rheo Discolours leaf. From the diagram, we can see that the cells structured together, that is it seems to be a layer of over-lapped plant cells. Some of the cell have rhombus shaped object. Most of the cells have thick cell wall. After adding the stain iodine, the nucleus of the cell can be seen clearly on the few cells with a few smaller dark spots, that is the starch grains. High power| | The diagram drawn above shows the lower side of the Rheo Discolours leaf cells. While the upper surface has the simple structures such as cell membranes, cell walls and vacuole, the lower structure consists of all that and also a clearer view of the epidermal cells of the leaf. When magnified, the guard cells and also the stomata. The guard cells are lip-shaped, surrounding the stomata. Most of the cells have thick cell wall, with signs of the parenchyma cells on the surface layer and the lower layer of the cell. There are signs of collenchymas especially when there are thickening around the edges of the cell wall when both corners are joined at the cell wall on both surfaces. The lower surface have definitely larger amount of guard cells and stoma compare to the upper surface of the leave. The cell that contains green plastids is the guard cells which contain the chloroplast. II. Cell Wall and Middle Lamellae | The structure drawn above is the transverse section of celery cell. The cell wall is seen from the microscope, surrounding the structure and keeping it intact. A cross-section of a celery sample is composed of many cells. Transparent cells are in pith, vascular tissues and endodermis. Endodermis is like a border between the inner and outer parts of a leaf. In the inner part of the leaf, the vascular tissue can be seen quite clearly grouped together, although the difference whether it is a xylem or phloem is indistinguishable. Collenchyma cell can also be seen in this cell when the walls are joined angularly at the corners. The fine channel in the cellulose that connects the adjacent cells is the plasmodemata. III. Yeast Cells (Saccharomyces) The cell drawn above is the structure of the yeast cell which is small when observed under the microscope. Yeast is a tiny form of fungi or plant-like microorganism (visible only under a microscope) that exists in or on all living matter. Inside the yeast, one could see the nucleus, which are the dark colour dots, a liquid solution of protoplasm, protein, fat and mineral matter that the yeast is mainly composed of and the dark patches called the vacuole. However, it can be seen that the yeast cells do have irregular shaped cell walls. In a way, yeast cell resembles the plant cells as they also have a cell wall. Budding is a type of asexual reproduction commonly seen in yeast cells. New individuals will arise from the outgrowths of existing ones. Budding allows the cell to grow without the fusion of the egg and sperm cell. Therefore, individual cells can also reproduce without a mate. I can conclude that yeast is neither a plant nor an animal cell; it is a type of fungi like mushroom. IV. Blood cells The structure above shows the drawing of the red blood cells. The red blood cells are so small that none of the structures are distinguishable. However, I could be sure that the red blood cell does not contain any nucleus. It is irregular in shape, so the cell wall is also absent. The blood cells mostly clump together. They differ from the regular animal cell in the sense that it does not contain any nucleus whatsoever and it has no starch grains. The red blood cell is surrounded by a type of liquid, named the plasma. V. Spirogyra Cells The Spirogyra cells are cells that consist of a chain of elongated cells joined end to end. It consists of the basic structure seen in the plant cells, which is cell wall, cell membrane, nucleus, small starch grains and most importantly the chloroplast which is the most visible under the microscope. The chloroplast consists of stacks of grana that can be seen clearly spiraling along the elongated cells. Chloroplast is important for the plant during photosynthesis as it converts sunlight and carbon dioxide into oxygen and energy. VI. Flagellum The cell drawn above is the Euglena cells. It is a one body cell that exists individually. It is very small even under the microscope and is barely visible even with staining. The euglena cell is green in colour. However it is not a plant cell because the shape is an irregular shape. Some of the Euglena has a tail structure that comes from the top of the cell. This tail is called the flagellum. It seems that the flagellum is its mode of transport. Conclusion In a cell, whether an animal or a plant cells or cells from other groups in the animal kingdom, there are also smaller molecular structures that can only be seen with a high power microscope. Some structures require staining in order to be visible to the eye even with a microscope. Every staining is unique in order to see certain structures of the cell. Different types of cells have different structures and shapes. Every cell has their own special characteristics in these structures.

Saturday, September 21, 2019

Fashion industry

Fashion industry INTRODUCTION The fashion industry today is a very complex network. We have the marketing research people, who research the needs of the consumers, then we have the designers who design the garments, we also have the manufacturers who produce the garments and we have the distributors and retailers who sell the products to the consumers. The end consumer behavior is always changing and it getting very hard to determine what the consumer wants. To be able to deliver the right product, at right place, right quantity, and right quality to the right customers is becoming more and more challenging. Eventually all the finished products have to reach the ultimate consumers and here the role and responsibility of the retailers has become more vital [1]. Retailing is the process of buying and selling goods to the ultimate consumers. Over the last couple of decades the retailing has undergone drastic changes. Especially in the 1980s the departmental stores faced difficulties with the merger mania. During thi s period we have seen the emergence of different kinds of retailers such as discounters, chain organizations and hypermarkets. With the changes of trends and the shopping experience of the consumers, the trends in retailing have been changes after all the retail business is itself built on change [2]. Today the retailing process has moved from the traditional ways to more and more modern ways. The present retailers can be classified into the following ways: Retail branch companies Voluntary multiple chains Integrated wholesalers Franchise Department stores Mail orders/Internet Outlets Independent shops Boutiques / Concept stores. Each of the above listed retailers has their own uniqueness. In particular the boutique concept has got a very long history. Boutique is a term originated from French which means little shop[1]. It all started with the Paris couture houses which allowed the customers to buy perfumes and accessories. The Boutique has emerged on the United States, United Kingdom, Italy, Germany etc. with different themes. Over the time the boutique concept has moved to a highly individualized and specialized merchandise intended to a well defined and a narrow range of customers. In the late 1990s some of the European retailers expanded the boutique concept to a life style theme. These boutiques were termed as ‘concept stores and were specialized in cross-selling of different products under one roof without the use of separate departments [3]. These concept stores featured products ranging from very high prices to moderate prices dealing in only designer clothes and/or hand crafted fashions and/or trendy accessories and/or antique clothing [1]. The concept stores mostly carry products of different mix of brands and products [4]. These stores are facilitating partnerships to enable the concept, thereby securing in terms of total buying. Intention is to approach edges with the aim of creating â€Å"concept stores†. Concept stores idea would rather be the operation related to elite and highly specialized class. Below is the image of the Kisan concept store in the New York City [5]. But now a day this concept has been applied to the normally mass market highly expensive items which are intentionally made at small number to keep the uniqueness of the product. Today the concept stores run with a specific consumer in mind and having the different brands product in it which could be apparel ranges, books collections, jewelry, fragrances, furniture etc. The concept is exclusively (but not primarily) while it urges to the relationship between the customers and products quality. One of the first concept stores to open was ‘10 Corso Como in Milan, Italy. This was followed by ‘Colette in Paris, ‘Quartier 206 in Berlin. The concept of ‘concept store has not only confined to the fashion industry but has also moved to electronics with brands such as Apple, Dell, Microsoft etc. opening their concept store to showcase their latest innovative products. The concept of a concept store is very complicated and as mentioned above has been changing over time. The concept of these stores is also quite different in different locations. Hence there is always a discussion about the future trends of the concept stores. This paper is an attempt to discuss the solutions to such questions which are listed below: What is the concept of a concept store? What are the products and services offered in a concept store? How will be the customer experience in such concept stores? 1. METHODOLOGY The purpose of this report is to study the concept of a concept store. This can be possible only when a practical case has been studied. The aim here is present a practical case which can be well supported with theoretical studies from various literatures and sources. Hence Storm Fashion, a concept store in Copenhagen, Denmark was selected and a thorough study was carried out. The information about Storm Fashion was collected from various electronic sources. In addition to this the Storm store was visited and the owner Mr. Rasmus Storm was interviewed. Further, the customers of Storm Fashion were asked for their opinion and share their experiences. 2. STORM FASHION: Copenhagen city has lot to offer for fashion industry, though it is not considered to be among biggies such as Paris, Milan, London or New York. Copenhagen has got a lot of potential and this has been proved by the fact that several Danish designers have been employed permanently by international fashion houses [6]. Seeing the potential for the luxurious market several brands such as Prada, Max Mara, Chanel, Hermà ©s and Louis Vuitton, Gucci etc have opened their stores in the posh localities of Copenhagen. Today Copenhagen has established itself as a fashion metropolis of the northern Europe with several internal brands and concept store. This potential for luxurious and unique products was discovered by Mr. Rasmus Storm and with this boost he opened the Storm concept store in the year 1994 at Elmegade, the North Bridge, Copenhagen. In the year 2001 the store was shifted to St. Regnegade in the central of the Copenhagen city. The aim of Mr. Rasmus Storm was to provide world class unique products to his customers. Soon the Storm store was one of the most recognized and trend setting concept stores. It was one of the first stores to accommodate world class brands such as Thom Browne, Dries van Noten, Ralph Lauren, Comme des Garcons, Raf Simons, Chloà ©, Ann Demeulemeester og Haider Ackermann. He not only confined his store for only fashion products but also extended it wide selection of products such as beauty products, photography, DVD movies, music and books on art and fashion [7]. The storm store hold the products ranging from leading Danish and international designer brands, like several of them on often found in Copenhagen. Due to its uniqueness and its popularity Storm store has received the Danish Fashion Award for best retail space was given to Storm in spring 2008. Most of the products displayed in the Storm store are handpicked by Mr. Rasmus Storm who travels all over the world for the best and unique products [8]. The most important thing for the selection of products is networking where different designers and artists are met for inspiration. Below the products offered in the Storm store have be briefly described. 3.1 Mens clothes The clothing line has the designer touch of a classic, archetypal school quality in a simple and marked by seriousness, gravity, solemnity. The Store has leading brands such as Dior Homme, Burberry Prorsum, Dries van Noten, Gitman vintage, Junya Watanabes, Visvim etc. The collection is seasonal and also contains selected shoes and boots of brands such as Ring Wing, The original boat boots etc. Some of the products are show below 3.2 Womens clothes We can see the delicious classic touch like French Chloà © in the Womens clothing. The collection includes the delicate and special things belong to the exciting Belgian designer Haider Ackermann Colombian, Ann Demeulemeester Parisian misc/fashion duo Kitsunà ©, Swedish Burglar etc. Some of the products are shown below [7]: 3.4 Skincare and Magazines: Storm has and is always in touch with the latest updates from fashion and design world. Storm has books and magazines of Fantastic Man, Knick Knight, Nils Stà ¦rk, Stephen Sprouse, Albert Watson, Camouflage etc. Storm also offers pure skincare, hair care products from Bumble Bumble, Dover Street market, Mayday Mayday etc [7]. 3.5 Accessories: Storm also offers wide range of product for both men and women in the form of fragrances, eye wear, bags, lighters, sneakers, candles, watches etc. Storm offers very unique products such as Zippo X Ambush lighter (available in only 2 retailers in Europe), Mismo X Storm, Fat Cat Stuff X Storm etc [7]. 3.6 Store Appearance: The Storm store was designed by Leif Jà ¸rgensen from LLLP and he tried to combine the feminine and the masculine themes combined with the use of materials like glass and wood prominence. The central focus was to keep the store very clean with simple colors such as white, wood and black so the focus is on the clothing, other products and not the store itself. The interiors of the storm store can be seen below 3. ANALYSIS A SWOT analysis was done to analyze different factors that influence the performance of the Storm concept store. 4.1 Strengths One of the main strengths of Storm stores is its ability to showcase products which are unique and very diverse. With this uniqueness and diversity, the Storm store has earned an image which has earned its own individuality. Storm store does not seem to be like any other store but has its own unique identity and reputation. Another important strength of the Storm store is its leadership in the form of Mr. Rasmus Storm who has a great passion and vision. Mr. Storm is always travelling all over the world in search of new designers, artists and products [8]. The best example is the Zippo X Ambush lighter which Mr. Storm brought from Japan. Another strength of Storm store is products that are amalgam of soft and elegance touch. The store presence is also one of the driving forces for the customers to come in. Especially the interiors which are very clean and do not steal the focus from the products displayed. Another strength of the Storm store is the customer experience with a good rece ption. The stores personal is very warm and are always helpful in finding the right products for the customers [10]. 4.2 Weakness One of the main weaknesses of the Storm store is its webpage which is very limited with the information, products classification etc unlike the French concept store Colette which has got a very good webpage. A lot more can be done with the webpage as most of the customers today are tending towards the web experience of anything. The webpage also does not have the web shopping which is very unusual for a store like Storm. The webpage does not even keep the database of the customers and the customer choices which need to be addressed. Another weakness which was inferred from the customers is that the products sold are way too expensive [10]. Although Storm was established in the year 1994, it still has only one store. Keeping in mind its popularity and uniqueness, the Store can be expanded to other locations. The Storm store does not carry products from leading brands like Chanel, Prada, Gucci etc which it used carry a few years ago. 4.3 Opportunities Storm fashion has got a very good reputation not only in Denmark but also in Sweden, Norway, Germany etc. Even though it was established 15 years ago it has its presence in Copenhagen city only and has got a great potential to expand into other cities. Hence the store may be expanded into other locations such as Stockholm, Paris, Berlin etc. The webpage can be modified to accommodate feature such a product classification, virtual wardrobe, web shopping etc. Although the products offered at the Storm store are much diversified but there is still room for more diversification. This can be further explored. Storm Fashion is very high-end targeteting people with quite a lot of money, it would be nice if they had some less expensive stuff but still kept their profile as being exclusive and nice [10]. The Storm store can also focus on a few customers catering their choices and tastes and offer some very exclusive products accordingly. 4.4 Threats One of the main threats for the Storm store is the emergence of new concept stores in the Copenhagen city which tend to maintain the same exclusivity. A best example is Wood Wood store which is in the near proximity of the Storm store. Another common weakness is the counterfeit products. Although Storm offers very exclusive products, getting a counterfeit product is becoming very easy these days. The Economic crisis has also played its part in the Storms growth rate. Especially the fluctuating currency exchange rate of the Danish-Swedish kronor has decrease the customer buying from Sweden. Due to this Storm has been lost almost 15% of its revenues for the past couple of years [8]. 4.5 Key Success Factors Some of the key success factors of Storm have been listed in the table below: Key Success Factors LOW HIGH 1 2 3 4 5 Brand Value Product Range Advertisement Consumer Experience Web experience Leadership Price Range Growth rate In most of the cases the well designed strategic plan has the potential to integrate the performance of company. But low thoughts are given to implementing, accountability and executing for the success of business, while there are many factors which can be present as the key success factors for any business or for products. Based on the above discussion we can simply sum up the idea that the Storm store has a very good brand identity as compare to the other concept stores in Denmark. This is due to the product range they offer to their valuable customers, they have very reliable products which are decorated according to the consumers taste. Also Mr. Rasmus Storm kept this in such a great leadership that his store is now one of the famous concept store in Scandinavia and it has also won the best concept stores award in Denmark in the year 2008.The factor behind this victory is the uniqueness and product range but although they have unique stuff but with very high price that could be t he one the point which could go in the opposite way. Another portal where they are lacking is their web experience for their customers and same shadow covers the advertisement media. They must go for the new web features and easy customers interface portals to remain on the hype in this recession time. 4. CONCLUSIONS RECOMMENDATIONS: The Storm store has been very successful and there is still a lot more room for growth both in terms of sales and presence. To do so, there are some issues that have to be dealt with. 5.1 Web Experience: The webpage of Storm store is not very exciting when compared to its counterparts. Hence a lot more can be done to improve it. The first and the foremost things that should be done is the inclusion of the product catalogue which could classify the products into different categories. This will make the customer to search for the product he is looking directly without wasting lot of time. The other thing that can be done is the introduction of web shopping. Web Shopping is a process where the customer can log on to the web page and select his products and do the payment online, and then the products will be delivery to the location mentioned by the customer [11]. The web shopping business is growing very rapidly, a very good example for this the www.youheshe.com which is doing very good business. The web shopping can not only make people buy the products from their homes but also will allow the sale of products to the customers who cannot access the Storm store (Demographic advantage). The web shopping will also allow the customers to buy the products at whatever time they like irrespective of the store opening or closing times. Another significant thing that can be done is maintain the customer database. The success of business can be measured by the relationship with the customers, therefore the information technology systems have designed the online plate through with customers feedback and demands can be observed by day to day basis on growing in popularity. (CRM) Customer relationship management is not just a web application developed, but its an approach to know about the customers behaviors and their needs in term of creating the stronger relationships with them [12]. In other means we can use this CRM to interact with customers in effectively and efficiently manner. Nevertheless, successful CRM relies on the use of adequate technology. If this is considered for the Storm store, it can be implemented in the webpage which will allow tracking the customers choices and feedback. We will get the details regarding the customers choices, taste, mood and their buying capability so we can merge the collected data and get the better results. Once the customer login to the website and search for their products, it will enable the store to offer the customers with their preferred choices based upon their previous online behavior. This will obviously save the customers precious time and they dont have to search for whole products ranges while on the other hand customer will not get irritate by not struggling for the products they need. Using the internet and the CRM application we can also introduce a concept that has the potential of being the next big thing. Its called the ‘virtual wardrobe and if this works out it can very well be the competitive advantage over the internet for fashion brands seeking to increase their market base while at the same time keeping the exclusivity factor real [13]. This virtual wardrobe perfectly fits into the concept of the Storm store. The virtual wardrobe shall include the concept of keeping an online wardrobe of all the items that a customer has bought over the internet so that when a customer goes to buy a new product he/she goes into their online wardrobe and sorts through the items there to see which ones they have already bought so that they can choose another product that is according to their choice after seeing their wardrobe [14]. This way a customer online profile is made based on the choices that they have made of their clothes which can then be interpreted by pro filers of the brand to assess the characteristic of their client. This concept has a lot of potential in that it can seek to identify the personality of the customer based on their choices and from there the brands. This can also be used as a tool for gauging the loyalty of a customer according to the number of items that are present in the wardrobe. Customer satisfaction surveys can relate to the experience that the customer had when using this web application. The possibilities are endless. Its just a matter of using ones imagination. 5.2 Expansion Diversification: The Storm store has a great potential for expansion geographically. Given the required financial assistance, the Storm store can be expanded to other markets such as Stockholm, Paris, Berlin, and New York etc. The product line can also be diversified by collaborations with different artists and designers. It can collaborate with designers and artists from countries like India which is home for various culture, world class craftsmanship, music, literature etc. 5.3 Marketing: Marketing as a science requires a number of qualities that are an essential and integral to the success of the organization. Although marketing nowadays is a very broad term yet there are some aspects of marketing that are not taking a more interactive role with the consumer. Marketing does not mean spending a huge amount of money on advertising. There are many cost efficient ways of marketing. One of such way of marketing is the viral marketing. Viral marketing, as the name implies is word of mouth marketing where a group of people are told about a certain product, service, store etc and those people spread those words to different people there by creating a chain reaction. This will allow that product, services, store to become more popular. Viral marketing can be done in many ways and is influenced by many factors. The best way of spreading the good will is by shear customer experience. Once the customers come to a store and finds what they is looking for, then obviously they woul d recommend the store to their friends. This would make others interested in the store there by increasing the customer flow and sales. Other easy way of marketing the Storm store is with the help of Social Networking Sites such as Facebook, Twitter, MySpace, Orkut etc. A profile of the Storm store can be created in these sites and information regarding the new arrivals, discounts etc can be updated regularly. This will also allow the customers to write about their experiences, suggestions, feedbacks etc. This medium can also be used to meet the customers and know about their opinions. The Storm can even create a customer club where it can arrange different activities such as exhibitions, parties etc. This will keep the customers more loyal builds up a good trust towards the store. The Storm store which started off as a small store is now very popular among its customers because of its unique identity. This identity has helped it to become one of the well noted stores in the northern Europe. The leadership of Mr. Rasmus Storm has played a major role in the transformation of the store into a world class one. By implementing the above suggestion, the store and its identity can reach a larger customers and locations there by increasing the revenue and the brand identity.