Case study- psychosocial paper Essay Example | Topics and Well Written Essays - 4000 words

Case study- psychosocial paper - Essay Example Mobile communication has turned out to be an indispensable part of contemporary life, a need, and a way of life. Mobile media, especially, is the up-and-coming digital interconnected media form that focuses on cellular mobile networks and meets with other technologies such as the Internet and portable music and video devices. Amongst the number of mobile phone designs that have been developed in mobile media market, none of the handset manufacturers have been able to reproduce the user experience of the iPhone. Thus, it will not be wrong in saying that other smartphone possess similar features, but they do not equal the sleekness, pinching, and other features of the Apple iPhone (Faber, 2008). The present study seeks to study the different aspects of social theory, cultural history and psychoanalysis to explore the historical significance of consumption of the currently highly popular iPhone and its role in contemporary psychosocial life. These new types of mobile media and the relat ed psychosocial meanings are such recent and dynamic phenomena that their influences on society and human behavior are yet to be observed. However, what remains for sure is the fact that the new smartphones, and especially the iPhone, have given users unparalleled connectivity, greatly enlarging their social reach and power to change remote physical circumstances. Some of the effects of mobile technology on people include empowerment and liberatiion, evading the limitations of a certain ordering in regards to blurring of the boundaries between public and private areas and domestication of the outer world (Katz, 2006). It is in light of this that the present study seeks to explore different aspects of social theory, cultural history and psychoanalysis to explore the historical significance of consumption of Apple iPhone and its role in contemporary psychosocial life of the youth. The study further aims to provide an analysis of satisfaction, fears and desires that motivate consumer b ehavior and the processes of individual consumption of Apple iPhone. The study aims to cover the consumption behaviors of the young adults who have bought and are using iPhone. Young adults are frequently linked with innovation (Rubicon, 2008), particularly for cell phones, and can, therefore, offer an understanding regarding the young adult’s behavior towards buying and using iPhone. Apple Inc. has surfaced from the market with its iPhone as simply the most publicized new mobile device in recent memory. Most publicized meaning, here, more than just most promoted, but also most fashionable and most talked about. This is illustrated, for example, in statistical reports, which assert that smartphones comprise of 56% of the UK mobile phone market, of which a surprising 80% is comprises of Apple’s iPhone (Admob, 2010). The iPhone is a remarkable thing to study. The reason behind this is not only its popularity, but its status as a new cultural artifact and the newest mediu m of contemporary culture. iPhone is has accomplished this status due to its links with a certain social behaviors such as accessing email through phone, which are particular to today’s culture or ways of living. It is cultural because it is linked with certain types of individuals such as young people who are technologically confident, with certain places such