SWOT, PEST, Product Lifecycle, Boston Matrix and the...

SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix: Marketing Models Analysis Marketing strategies/models In this objective I will be analysing the different marketing models and evaluating their reliability. The marketing models I will evaluate will be SWOT and PEST analysis, the product life cycle, the Boston Matrix and the Ansoff Matrix. SWOT and PEST analysis In the previous objective, I analysed SWOT and PEST of Cadbury. These enabled me to gain insight into the external and internal influences that may arise which may either be beneficial or cause problems for the launch of my product. Product life cycle The product life cycle shows the sales of a product over time. To be able to market a†¦show more content†¦However, at this stage, there are many competitors with similar products and Cadbury must be careful the products don’t become saturated and then, like the fuse bar, be declined. My product will be in the introduction stage of the product life cycle. I will expect sales to be slow because there will be limited knowledge of the product, although Cadbury do have high customer loyalty. The product will hopefully move into the growth stage where the sales will rise rapidly. Extension strategies There are various ways in which Cadburys can extend the life of a product. Changing one of the 4Ps is the method that is often chosen. Promotion of the product would be the first to be changed to increase slow sales. Releasing a new advertisement, for example, will often boost the sales, but other methods include aiming the same product at a different area of the market. For example Cadburys may aiming a product initially aimed at children for adults by producing larger bags. Cadburys may also try placing competitions on the packaging of the product, as this will encourage people to buy the product. Cadburys showed this technique early last year when they took Buttons, which was struggling and brought out Giant Buttons, aimed at an older target audience. Dairy milk has also been used in several ways to extend the life cycle. Dairy Milk offers chocolate from Buttons up to 2kg blocks to suit all occasions. There are alsoShow MoreRelatedEssay on Marketing Strategies for Businesses7552 Words   |  31 PagesMarketing Strategies for Businesses Introduction: Samuel Whitbread established Whitbread plc in 1742, originally as a beer producing company. Since then, Whitbread has moved from strength to strength incorporating wider varieties of businesses under its wing with each growth. Today, Whitbread owns and operates some of the most popular business in restaurants, hotels and leisure and health. Beefeater Vision To make Beefeater the first choice as a great place to eat and drink. Read MoreMarketing Planning at Just Us! Cafes7314 Words   |  30 PagesUs is an independent Canadian co-operative coffee roaster with a small chain of own cafes in Nova Scotia and a large network of distribution throughout Canada and in the USA. Apart from coffee, their products include tea, cocoa, sugar and various supplementary products. All of Just Us main products are fair trade certified and some of them are organic. Being an entirely fair trade company means Just Us pays its suppliers from so-called â€Å"third world† countries a fair price, including a premium forRead MoreA Proposal for a New Market Strategy for the Thomas Burberry London Perfume Range6982 Words   |  28 PagesA proposal for a new market strategy for the Thomas Burberry London perfume range 1.0 Introduction The organisation I have decided to propose a new marketing strategy for is Thomas Burberry. This organisation is a distinctive luxury brand with international recognition and broad appeal. They design, source, manufacture and distribute high-quality apparel and accessories. Burberry was founded in Basingstoke, England in 1856; they have a unique heritage associated with Great Britain and positionRead MorePorters Generic Strategies Framework3419 Words   |  14 Pagesleadership and ‘differentiation, wherein the latter is the way in which companies can earn a price premium. Main aspects of Porters Generic Strategies Analysis Companies can achieve competitive advantages essentially by differentiating their products and services from those of competitors and through low costs. Firms can target their products by a broad target, thereby covering most of the marketplace, or they can focus on a narrow target in the market (Lynch, 2003) (Figure 1). According to Porter